Deep Work

Doing shallow work (responding to emails, setting up meetings, sitting in conference calls) helps you keep your job. 
Doing deep work (the work only you can do, providing creative input from your perspective, all with extreme focus) is what gets you promoted. 
Do enough shallow work to keep your job, but focus on the deep work that will continually move you forward. 
(Paraphrased from The Accidental Creative Podcast)

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